The EU Waterways Forward (WF) project, funded by the European Regional Development Fund Interreg programme, brought together public authorities and other relevant institutions from 11 EU countries plus Norway and Serbia. Following initial funding from Kingston University’s Enterprise Development Fund, the Faculty of Art, Design & Architecture’s (FADA) Landscape Interface Studio (LIS) was closely involved in the development and management of the project’s communication strategy, working with their client Canal and River Trust (formerly British Waterways). LIS acted as project communications consultants developing and managing a suite of social media sites, LinkedIn, Twitter, YouTube and the Waterways Forward blog, to support the project’s aim to secure the future of Europe’s waterways. The Waterways Forward blog has proved particularly successful, viewed in 108 countries.
Glenn Millar, the Economic Development Manager for Canal & River Trust said: “The appointment of the Landscape Interface Studio to support the Waterways Forward partnership brings an imaginative multi-disciplinary approach to spatial planning with new media communication.”
Part of LIS’s involvement was to develop an analytical review of case studies identified by the project partners and to communicate their content by developing a series of ‘good practice’ posters. The posters covered a range of subjects highlighting the multi-functional aspects of Europe’s inland waterways ranging from flooding and climate change, biodiversity and water management including the European Water Framework Directive, leisure and social uses of canals, lakes and rivers plus community engagement, green energy production, water tourism and waterway governance models. Click on the Image above to view all good practice projects. Other outputs included a series of animations and video interviews plus final project documents including Policy Recommendations which were presented to the European Commission during a lobby event at the end of the project.